As said in part one, here at AE Creative we can help you create, update, or maintain your website.Your website is a key component to your online presence that can make or break it.
AE Tip 2: Have a solid, easy to use website.
As a business, your website is your homebase. It’s a central hub for information, pricing, contact info, sales, and more. Every business should have a website accessible to current and potential customers.
The essentials for a basic website
Your site should include home, product, contact, and about pages. These pages can be fused together in any way that you feel best for your business.Your homepage is the first page people will see when clicking on your site, so it should give anyone visiting a clear and concise message of what your business is all about and what it provides.
You want your website to be easy for visitors to navigate. The easier to use, the more time they may spend on your website because they aren’t frustrated. A part of a website being easy to use can be how you decide to break it up. Some consumers like everything on separate pages, while others will enjoy an experience of endless scrolling. Ultimately you will decide on how to do it, but you should keep it in mind and try to find a balance for the two that would fit the needs of your target audience.
Get familiar with SEO
SEO stands for search engine optimization. SEO is an important part of getting your website noticed organically in the search engine results. This is a practice that increases the quantity and quality of website traffic. Don’t worry, you don’t have to be an expert in SEO, AE Creative can help with that.
Google Keyword Planner
You may not know what keywords you want your website to rank for, Google Keyword will help you find them. Although Google Keyword Planner is a tool for ads, you can take the knowledge you get from it and place it into your SEO strategy. You can discover new keywords that relate to your product and research these keywords to give you insight on how often they’re searched and their trends.
You don’t have to be an expert in website building or maintenance. Knowing these basics can give you a simple foundation for your needs and how to progress forward. AE Creative is prepared to help you with your website no matter what stage it’s currently at.
Author
Angelica Espinoza is the founder and creative director of AE Creative Works. She oversees design projects for a wide range of clients while also contributing the graphic design, marketing strategy, and web design needed to execute their goals.