Advertising is one of the most direct and important connections you will have with your consumer. When consumers feel connected personally to your ad they are more likely to purchase. Advertising generates brand loyalty and allows businesses to target their consumers and form a lasting relationship with them. It gives the consumer a sense of familiarity and trust.
Many consumers are more likely to visit a business after viewing an advertisement. Advertisements help increases business traffic. More consumers mean more sales for your business. You can attract new consumers by advertising and convert them to a customer. New consumers mean a new target audience that your ad can reach.
Advertisements can promote repeat business and loyal customers. Once a consumer becomes a loyal customer they usually stray away from looking at other options and go directly to you. Advertising reminds your customers why they choose your business in the first place and why they should continue to choose you in the future.
By advertising your business it helps it stay up to date and competitive. There are only so many consumers in the market who are willing to buy your product at any given time. Advertising helps your business stay ahead of the game while competing with the other competition. Advertising is how you convince a consumer that you are the one they should choose. Not every consumer is going to need your business’s product or service today, but every day there will always be a new consumer ready to buy. Advertising makes sure that a consumer knows your business will be there to help them when they are ready to purchase from you.
Advertising helps keep your customers up to date with what is going on for your business. When a new product, service, or event is ready to launch, advertising allows your customer to be informed and aware of the details.
Your business will earn more money from your advertisements. Ads attract consumers to your business and increase sales. When consumers see strong and positive advertisements they are more willing to buy and ready to choose you.
Invest in advertising for your business and you will watch it grow and succeed.
Angelica Espinoza is the founder and creative director of AE Creative Works. She oversees design projects for a wide range of clients while also contributing the graphic design, marketing strategy, and web design needed to execute their goals.