Businesses who have defined their target will hold onto customers.
Reaching the right audience
Sit down and know what you are offering. Now, look at who you think would be perfect for your product or service. You need to know who your customers are. It’s called demographics. It’s part of the research you need to do before going into business. Geographic and demographic are two main ways you can find your target market.
Once you know who it is you’re going after then you can begin to design a plan around how you will market to them so they can learn more about who you are and what you have to offer them. Target marketing is about directing business development efforts toward prospects that offer the best potential.
Identify an Under-served Market
If you say that everyone is your target market you’ll lose over half of your audience simply because the marketing message does not apply to them. Your messaging needs to be tailored to the person making the purchases.
Don’t try to reach every customer who could use your product. Instead, focus on a marketing plan to fit a smaller and unreached part of the total market. By doing this, it will allow you to carve out a niche for your product.
A small business may be able to better serve a smaller segment of the market if they focus resources on a specific customer segment.
The golden rule of content marketing is demonstrating that you understand your markets’ needs. The only way to do that is to define who your target market is (and, of course, how your product meets their need or solves their problem better than any alternative).
Once you know who you are targeting, it will be much easier to make decisions on which social media platform you want to advertise on.
You’ll be more focused, more effective in your marketing strategies, and save money to get a better return on investment by using a target marketing plan. You will know how to reach your audience easier and find that you won’t have to invest so much into your marketing to get the results you want.
Angelica Espinoza is the founder and creative director of AE Creative Works. She oversees design projects for a wide range of clients while also contributing the graphic design, marketing strategy, and web design needed to execute their goals.