Part 1: Defining a Purpose

What is the main function of your website?

A website should always direct visitors to perform a specific action. A website designed in any other way might as well be considered an art piece. Depending on your exact business, these features can include the following:

Examples of visitor actions

  • Sign up for a newsletter
  • Purchase products
  • Subscribe to a service
  • Get in contact
  • Follow on social media
  • Register for an event
  • Purchase tickets

The bottom line

As you might have guessed, this functionality is directly tied to your business plan and marketing strategy. If you’re an author, a newsletter is a great way to stay in touch with readers. A motivational speaker probably needs higher attendance at events and a stronger social media following while a chocolate shop owner needs to get boxes of candy into online shopping carts.

This might sound simple, but many people go about designing a site without a thorough answer to this question. Ask yourself what drives growth for your business and make sure your site makes that action easy to do.