What is the main function of your website?
A website should always direct visitors to perform a specific action. A website designed in any other way might as well be considered an art piece. Depending on your exact business, these features can include the following:
Examples of visitor actions
- Sign up for a newsletter
- Purchase products
- Subscribe to a service
- Get in contact
- Follow on social media
- Register for an event
- Purchase tickets
The bottom line
As you might have guessed, this functionality is directly tied to your business plan and marketing strategy. If you’re an author, a newsletter is a great way to stay in touch with readers. A motivational speaker probably needs higher attendance at events and a stronger social media following while a chocolate shop owner needs to get boxes of candy into online shopping carts.
This might sound simple, but many people go about designing a site without a thorough answer to this question. Ask yourself what drives growth for your business and make sure your site makes that action easy to do.
Author
Carina Mata provides the high-impact written content vital to effective websites, marketing campaigns, and messaging. With a well-tuned ear for what speaks to audiences and a skillful grasp of grammar, tone, and syntax, she precisely crafts messaging strategy and content to suit any purpose.