It’s 2021, if you do not have your marketing strategy focused on digital rather than traditional you could be doing your business a huge disservice. Digital marketing over the years has become more effective than traditional marketing as daily, more in-depth internet usage has become a part of our everyday lives.
The Difference Between Traditional VS Digital Marketing
The main difference between traditional and digital marketing is the medium a consumer will see the marketing message on. Mediums for traditional marketing include TV, radio, newspapers/magazines, billboards, and flyers. Mediums for digital marketing include websites, social media, email, online banners, and web hosting sites. Everyone will encounter some form of traditional marketing throughout their day, but the chances of a good return on investment (ROI) are better with digital marketing efforts. According to Advice Interactive Group, when it comes to good ROI, only 18% of traditional marketing can generate it.
4 Ways Digital Marketing Is More Effective
The internet has taken over our daily lives and has allowed digital marketing to soar. According to ClickZ, people on average each day spend 6 hours and 42 minutes online. This is a precious, seemingly uninterrupted time where you can catch a consumer’s attention through digital marketing.
Digital marketing allows you to easily reach your desired audience and build relationships through two-way engagement. Businesses now more than ever have more access to their consumers and vice versa. The relationship that is built between the two is established quicker and becomes more authentic, especially through the use of social media. Liking, sharing, and commenting can take a business a long way.
It can not go unnoticed how much cheaper digital marketing compared to traditional marketing can be. A TV or Radio ad could cost you hundreds, while an organic post on your social media page would cost $0 and have the opportunity to reach more of an audience. One of the best free marketing tools is word of mouth, which social media is a hub for because consumers can easily share your content or post about your business themselves.
Data-wise, digital marketing is more effective than traditional marketing because it can be tracked far more easily and accurately. All of your paid ads and organic posts can be measured at any point. With google analytics, website tracking, and almost every social media platform having their own analytics feature you have all the data you need at your fingertips. With traditional marketing, you will not be able to get as precise data measurements as digital. Data collection and analysis for traditional is much harder and can become more of a ballpark guessing game.
Overall, digital marketing is more effective than traditional marketing due to time, engagement, price, data accuracy, and so much more. It is the age of the internet, and as a business, you can not ignore that. For the best and quickest ROI for your marketing efforts in 2021 and beyond, digital is the way to go.
Angelica Espinoza is the founder and creative director of AE Creative Works. She oversees design projects for a wide range of clients while also contributing the graphic design, marketing strategy, and web design needed to execute their goals.