It’s no surprise that websites are an integral part of a business’s digital presence and marketing strategy. For many, your website is the first point of contact for potential customers and clients with your company. The purpose of your website is to bring awareness to your business and promote your products, mission, and services to new and existing clientele/customers. With that being said, everything needs to be harmonious, easy to navigate, and easy to read. This is why web design is an important part of digital marketing.
When you think about designing a website, when it comes to branding, it should be just like your physical marketing materials (business cards, flyers, etc.) Everything regarding your branding should be consistent across the board in order to communicate the right message. Consider your logo, brand colors, fonts, and image types, when all of these are consistent between marketing channels, it makes your brand more recognizable and easier to remember by the public.
Optimal User Experience (UX) Design
Nothing is worse than visiting a website that is slow, hard to navigate, and not easily transferable between different devices. This is where UX design comes in. The sole purpose of UX design is to make sure the visitors who land on your site that they have a pleasant experience and stay longer on your page so you can have a higher conversion rate. The speed of your website is actually factored into search engine rankings, so it’s important your design is simple, not overloaded, and easily manageable between devices. Your call to action should be easy to find, being placed in multiple spots on your home page and other pages. You want to make sure visitors can easily choose to move forward through the purchasing funnel at any point on your site. Don’t worry if this seems difficult for you to handle yourself, AE Creative Works can help you with that.
SEO is an indispensable part of getting your site visible to a wider audience, which is why people tend to saturate their website with SEO-specific content, making the site heavier as a whole. An overload of content is not good for your site. You want your content to be fresh, not duplicated, and have actual relation to your business. This will help your sites’ ranking and make sure visitors are taking in content that will influence their conversion.
Starting with these three components in mind when working on your website’s design will allow you to create the optimal experience for those who visit it. When your website is user-friendly, consistent with other branding and messaging by your business, and fits well with SEO standards for ranking, it is only a matter of time before you reap the benefits of its effectiveness.