Target market: Definition, Strategies, Examples – Complete Guide

Successful target marketing is vital to the success of your business. The target market that you choose for your business will be the deciding factor in whether or not it succeeds. In this article, we’re going to discuss how to find the right target audience and what they want from you as their provider.

It’s important to remember that every target market is different; each one has its own wants, needs, desires, etc. Finding out what they want can be difficult but once you do it’s an important step on the road towards success!

Target market definition

A target market is a group of people that a company identifies as its ideal customers. A target market is not just a random group of people, it’s a specific, well-defined group that the company has done research on and knows exactly what they want. A target market can be narrowed down by factors such as age, gender, income, geographic location, and interests.

When a company knows its target market, it can create products and services that appeal to them and advertise in a way that reaches them. This allows the company to focus its efforts on attracting customers who are most likely to buy from them, which increases profits.

So, what is your primary target market and secondary target market? What do they want? Do some research and figure that out. And once you know, target them specifically!

Target marketing strategies

Target marketing is a strategic approach to identifying and targeting a specific group of people with a specific message. This method differs from general advertising, which targets all consumers indiscriminately.

When you use target marketing, you can create a more focused and effective campaign. You know exactly who you are trying to reach, and you can tailor your message specifically for their needs. This increases the chances that they will respond to your advertisement or offer.

Mass Marketing

Mass marketing is a type of marketing that disseminates the same message via different media to a wide target market simultaneously. This approach works because it reaches a large audience, and uses common methods to engage consumers. Branding is created for this campaign, so all messages have coherence and fit together.

This marketing strategy can be used to create advertising materials or sales promotions in print, television, radio, billboards and more. The goals of mass marketing are awareness for the product or service being sold as well as driving up initial sales levels through high visibility which then lead into profits from further customer engagement with the brand over time.

Segment Marketing

“Segment Marketing” is a technique in which you segment your audience into groups and divide up the budget to advertise to each of these different market segments.

For example, you might want to spend more money on people who would be willing to pay full price, less on those who would only buy at discounted rates and none at all with those whose response rate is too low.

But how do you determine which group your target market falls into? It can be difficult to know for sure, but there are a few things you can look at. Demographic information is one of the most important factors, as it tells you things like age, gender, income and occupation. Psychographic information – including interests, attitudes and lifestyles – is also important, because it can help you determine which groups are more likely to respond well to your offers.

Niche Marketing

Niche marketing is the process of identifying and approaching a specific  target market of people with a product or service that meets their needs. This can be done by identifying a niche market, which is a group of people with specific needs or interests, or by finding a way to meet the needs of a niche market.

There are many benefits to niche marketing. First, it allows you to focus your efforts on a specific group of people who are more likely to be interested in what you have to offer. Second, it helps you understand the needs and wants of this group better, which makes it easier to create products and services that meet their needs. Third, it allows you to target your advertising and marketing efforts towards this group, making it more likely that they will be interested in what you have to offer.

Market segmentation

The ability to divide a total target market into separate groups of buyers is known as Market Segmentation. You can segment by customers — for example, people who live in the city and those who live outside it — or you could segment by different promotional incentives: people who sign up during June will get a better deal than those who sign up on July 1st.

Your company may also want to consider which channels they’ll be using to promote their product; if they do both social media and television advertising, they might not want to offer the same promotion on both.

Market segmentation works best when it takes these factors into account while still keeping some overarching theme for your campaign. You don’t want every customer feeling like their needs are disjointed and not being catered to.

Segmentation by Location:

City dwellers tend to have different needs than people who live in suburbs or rural areas. City residents are more likely to be cramped for space, so they may want smaller products that take up less counter space in their kitchens.

They’re also more likely to be exposed to a greater number of advertising messages, so they may be more likely to respond to promotional incentives.

People who live in rural areas or suburbs have different needs. They may want larger products that can handle heavier tasks, or they may need appliances that are designed to work well with the way their homes are set up. They’re also less likely to be exposed to advertising, so they may be less likely to respond to promotional incentives.

Segmentation by Income:

People who make more money can afford to buy better products, so a company that wants to sell high-end appliances would want to target customers with higher incomes.

However, this doesn’t mean that companies shouldn’t try to appeal to lower-income groups; sometimes, even people with less money to spend can be swayed by a good deal or promotion.

Segmentation by Usage:

People who use their appliances more often are likely to want different things than those who don’t use them very much at all. People in this group may respond better to promotional incentives like reduced prices or free shipping.

Demographic Segmentation:

A company that wants to target young professionals may be able to reach them more easily with an ad on LinkedIn than through a television commercial, for example.

A different type of company might want to create TV ads instead, because millennials are likely to use LinkedIn very much and older people are less likely to use it.

Psychographic Segmentation:

People who care about the environment may want appliances that are energy-efficient, even if they can afford to buy a less efficient model. People who don’t care as much about the environment may not care whether their appliance is energy-efficient or not.

When you know who your target markets are, you can better understand what they want and need. You can also target your advertising and marketing efforts towards this group, making it more likely that you will reach them.

How to define your target market:

1. Figure out who your current customers are

The first step in figuring out your target market is to identify your current customers. You can do this by surveying your current customers or by looking at your sales data. Once you have this information, you can start to look for patterns.

For example, are your current customers mostly men or women? Are they young or old? Once you have a better understanding of who your current customers are, you can start to narrow down your target market. Here are a few tips on how to find your target consumers:

1. Do some research. Find out who your ideal customer is. Try to think about things like their age, gender, income level, and lifestyle.

2. Talk to people. Ask your family and friends who they think would be a good fit for your product or service.

3. Use surveys or questionnaires. This can be a great way to get feedback from potential customers.

4. Look for trends. Keep an eye out for trends in your industry or market. This can help you better understand your target markets.

Once you’ve defined your target market, it’s important to understand what they want and need. Try to think about things like what problems they’re trying to solve, what needs they’re trying to meet, and what goals they have. In the end, it’s about making sure they’re able to get what they want and need from your product or service.

2. Looking at competitors and see who they are targeting

When you are trying to determine your target market, it can be helpful to look at your competitors and see who they are targeting. This can give you some clues about who your target market is. You can also look at what products and services your competitors offer and see if there is a trend in what they are providing.

Another thing you can do is look at your customer data. This data will give you information about who your current customers are and what they are interested in. You can use this data to create a profile of your target market.

3. Creating customer persona

When you’re trying to create a product or service, it’s important to know who your target market is. This means understanding who your ideal customer is and what they want. You can create buyer personas to help you understand your target market better.

A customer persona is a fictional character that represents your target customer. This person has all the characteristics of your ideal customer, including age, gender, income level, job, etc. You can use this information to understand what motivates your target market and what they care about.

Creating a customer persona can help you better understand your target market and how to reach them. It can also help you create products and services that they will want to buy.

Creating your ideal customer:

  • Who: Gender, marital status, etc. [Target customers Male Parents]
  • What: Age Group [18-45]
  • Interest [Brands, sports, foods, locations]
  • When: what times of the day/week/month do they engage with your brand
  • Where: where is your target audience easily approachable, is it social media?
  • Why: why would they buy your product or service?

4. Use online tools

When it comes to defining your target market, you can use a variety of online tools. One of the most popular tools is Google AdWords. With this tool, you can create a campaign that targets your desired audience. You can also use Facebook Ads to target specific demographics.

Another tool that can be helpful is the Google Analytics Audience Builder. This tool lets you create a custom target market based on your website traffic. You can also use it to find new customers by targeting people who have visited your website but haven’t made a purchase yet.

Examples of Target marketing


Nike is a company that specializes in the design, development, and marketing of athletic shoes and apparel. Their target market is athletes of all ages, from all around the world.

To reach this market, Nike uses a variety of marketing strategies, including TV commercials, print ads, and social media campaigns. They also have a very strong presence on the internet, with a website and online store that are both heavily trafficked.

Nike knows what its target market wants, and they deliver. Their products are high quality and cater to the needs of athletes. They also create ads that appeal to this group, using images and slogans that resonate with their customers. By understanding who their target market is and what they want, Nike has been able to become one of the most successful and well-known brands in the world.


McDonald’s is a fast food chain that is known for its burgers and fries. It is one of the most popular fast food chains in the world, and it has a large target market.

One of the ways that McDonald’s does target marketing is by using advertising that is geared towards children. This includes TV commercials, toy giveaways, and Happy Meal promotions. McDonald’s also uses advertising that is aimed at adults, such as promotions for its McCafé coffee line.

Another way that McDonald’s reaches its target market is by locating its restaurants in areas where there are high concentrations of people who are likely to be customers. For example, McDonald’s often locates restaurants near schools and universities. This is because students, who are often on a tight budget, enjoy the low prices at McDonald’s.

The final way that McDonald’s targets its market is through its menu selection and pricing. The items on the menu vary from country to country so they can better suit local tastes and preferences. However, most of them remain affordable for customers with a limited budget.

McDonald’s has been successful in reaching its target market because it understands what they want and need. The company uses a variety of methods to reach potential customers, and its menu is affordable for people from all walks of life. If you’re looking to sell a product or service, take a page from McDonald’s playbook and target your market accordingly.


One company that does an excellent job of targeting its marketing is Vans. Vans knows its target market and focuses its advertising and marketing efforts accordingly. For example, Vans sponsors extreme sports athletes and events, which appeals to its target market of young people who are active and adventurous. By sponsoring these events and athletes, Vans is able to reach its target market in a very direct way.

Another way that Vans reaches its target market is by selling merchandise that appeals to this group. For example, the company sells T-shirts, hats, and backpacks with designs and logos that are popular among young people. By offering products that appeal to its target market, Vans makes it more likely that these consumers will buy its products.

Ultimately, by targeting its marketing efforts, Vans is able to reach more of its target market and sell more products. By understanding what its target market wants, Vans can better serve these consumers and increase its sales.

Closing Thoughts

Knowing who your target market is and understanding what they want is essential for a successful business. When you know your target market, you can better create products and services that appeal to them and meet their needs.

In order to define your target market, you must first understand your customer’s needs and wants. You can do this by conducting surveys, focus groups, interviews, or using other research methods. Once you have this information, you can begin targeting your marketing efforts towards these individuals.

It may take some trial and error to find the right approach, but it will be worth it when you start seeing more sales.